If your team is small and you're ready to have your staff take over your social media strategy in 2020, we can help get you started.
Whether you use these tips to jump start an in-house training or choose to bring us in for a specialized training, don’t leave your team hanging in 2020.
Here are a few tips to get started:
1. Decide what your goals are - Maybe you want to showcase a new product or service? Highlight staff members? Tell a story about how you help your clients and customers? Pick 1-2 broad goals for the year, and then choose 1-2 goals per quarter, starting with the first quarter. As the first quarter ends, you’ll have a better idea of how to adjust your goals for the next quarter.
2. Pick a schedule - How often can you and your staff COMMIT? We can’t stress enough to not bite off more than you can chew here! It’s very easy to overcommit, and while we all love ambition, I want to see your team commit to an attainable schedule in 2020.
3. Pick a platform or 2, no more! Start small, commit small, follow through. No need to do #allthethings . Can’t decided which two platforms to go with? Do a little research to find out where your current and ideal customers are and go there! Still not sure, just ask them - “What social media channels do you most use?” or “How would you prefer to hear from us in 2020?”
4. Pick a check-in point - When will you follow up? We keep an eye on social media stats on a weekly basis, and do a deeper dive monthly and quarterly. The more data you have to look at, the more accurate of a story it will tell. Don’t freak out if you have an off week or month; just do your best to learn from it and improve. If something didn't work out, find a solution and try again!.
Bonus Tip: Use a scheduling platform that allows you and your staff to organize posts, media, text, and ideas. We are fans of the platform Later (affiliate link). But there are tons out there to choose from - once you pick come let us know in the comments. We’d love to hear how it’s going for you.
